ENERGY BBDO I Creative Director Freelance I May 2025 – July 2025
• Co-led creative teams in the development, production, and launch of a 360° campaign
for Pearle Vision, including a refreshed art direction for the brand’s social content.
• Co-led teams in the creative development for two Bayer brand campaigns.
TDA_BOULDER I Creative Director (Management team) I Feb 2023 – Dec 2024
• Led and actively shaped the agency’s Art Direction and Design, while managing
and mentoring a team of Art Directors and designers.
• Co-led creative ideation and execution of traditional and social-first campaigns.
• Introduced new technologies and workflows to enhance visual output and client
deliverables.
• Co-led Daiya’s full brand relaunch as lead IAT agency, from new positioning and
brand guidelines to national campaign rollout, including product and lifestyle shoots
for web, social, digital, and paid media.
• Led Orijen’s Nourish Amazing 360 campaign, from in-market testing to national launch,
now expanding globally. Directed rollout of assets across social, digital, printed and
digital OOH, and paid media.
• Oversaw FirstBank’s campaigns across Business, Consumer, and Spanish-language
banking.
• Developed KeHe’s B2B brand guidelines.
• Led Ibotta’s 2023 awareness campaign for both General and Hispanic Markets.
• Led the pro bono Rise Against Suicide awareness campaign, from concept through
execution.
• Shaped creative strategy across clients and new business efforts.
• Pitched for and won Purely Elizabeth, Ibotta, Del Real Foods, and Christy Sports, then
led their campaign launches.
WE BELIEVERS I Creative Director I Aug 2021 – Jan 2023
• Led the creation, execution, and launch of Barefoot’s summer campaign.
• Co-led the development of campaigns for several clients.
• Shaped creative strategy across clients and new business efforts.
• Pitched for and won, ViX, Televisa-Univision’s OTT streaming service, and developed
and launched their U.S.A. and Mexico campaign.
FCB CHICAGO I VP Creative Director I Jan 2020 – July 2021
• Supervised Cox Communications (Residential). Created work for traditional, social media,
email, and digital media for different needs within the brand.
• Fostered and managed day-to-day relations with the Cox Communication clients.
• Delivered creative within time, production, and budget constraints during COVID
lockdown.
• Lead 8-10 creatives from concept to production.
• Contributed to the acquisition of Cox Mobile and Safelite AutoGlass business.
LEO BURNETT CHICAGO I VP Creative Director I Dec 2016 – Nov 2019
• Led all integrated and social-first campaigns for Allstate USH, developed work for
Allstate Soccer sponsorships, Allstate Foundation: Purple Purse, UnitedHealthcare,
Kellogg's: Special K, Purina USH, Mazola, Chicago Latino Film Festival and Feeding
America.
• Led 10-12 creatives from creative concept to production.
• Contributed to the acquisition of Mazola and the Mexico Tourism Board
business for the agency.
LEO BURNETT CHICAGO I Creative Director I Apr 2011 – Dec 2016
• Led the creation, execution, and launch of all campaigns for Allstate USH. Developed
work for Allstate Foundation Purple Purse, UnitedHealthcare, Kellogg's: Special K,
Pop Tarts, REMAX and Chicago Latino Film Festival.
• Contributed to the acquisition of the REMAX business for the agency.
LEO BURNETT CHICAGO - LÁPiZ I ACD / Sr. AD I Feb 2002 – Apr 2011
• Co-lead for P&G brands including Pepto-Bismol, Prilosec, Bounty, Charmin, Gain, Gain
Dish, Always, and Tampax.
• Contributed to the acquisition of several P&G and Allstate Hispanic clients, and to the
agency being ranked among the best Hispanic agencies in the US for several years.
• Created, art directed, and developed work for JPMorgan Chase Bank, H&R Block,
Wrigley (Doublemint, Eclipse, and Juicy Fruit), Coca-Cola, Kellogg's (Special K, Frosted
Mini Wheats, Frosted Flakes, Corn Flakes, Eggo and Froot Loops), Jack Daniel's, Brahma
beer, Beck's beer, Tecate beer, Disney, Toys R Us and McDonald’s.
• Contributed to the acquisition of the JPMorgan Chase Bank business.
• Won the first Cannes Lion for the USH market with a TV spot for Kellogg’s.
CONTACT
_________________________________
marusapalooza@gmail.com
+1 773 398 4186
Chicago, IL