MARU BERNAL

ENERGY BBDO  I  Creative Director Freelance I  May 2025 – July 2025
• Co-led creative teams in developing and launching a 360° Pearle Vision campaign,
  introducing a refreshed art direction across social content
• Co-led creative development for two Bayer brand campaigns.

TDA_BOULDER I  Creative Director (Management team)  I  Feb 2023 – Dec 2024
• Led and actively shaped the agency’s Art Direction and Design, while managing
  and mentoring Art Directors and designers.
• Co-led creative ideation and execution of traditional and social-first campaigns.
• Introduced new technologies and workflows to enhance visual output and client
  deliverables.
• Co-led Daiya’s full brand relaunch, driving new positioning, brand guidelines, and a
  national campaign across web, social, digital, and paid media, creating an extensive
  library of product and lifestyle photography to enhance brand consistency and
  engagement.
• Led Orijen’s “Nourish Amazing” 360° campaign from in-market testing to national launch
  and global expansion. Directed asset rollout across social, digital, OOH, and paid media,
  creating a library of photography assets for campaign use.
• Managed campaigns from concept to execution for FirstBank (Business, Consumer, and   
  Spanish-language), Ibotta (General & Hispanic Markets), Christy Sports, and pro bono
  Rise Against Suicide.
• Developed KeHe’s B2B brand guidelines.
• Helped shape creative strategy across clients and new business efforts.
• Pitched for and won Purely Elizabeth, Ibotta, Del Real Foods, and Christy Sports, then
  led their campaign launches.

WE BELIEVERS   I   Creative Director   I  Aug 2021 – Jan 2023
• Led Barefoot’s summer campaign from concept to launch and co-directed campaigns
  for multiple clients.
• Shaped creative strategy across client accounts and new business initiatives.
• Pitched, won, and helped launch ViX, Televisa-Univision’s OTT streaming campaign in
  the U.S. and Mexico.

FCB CHICAGO I VP Creative Director  I  Jan 2020 – July 2021
• Directed the creation and execution of Cox Communications (Residential) campaigns
across traditional, social, digital, and email channels, guiding creative strategy and
ensuring cohesive brand storytelling.
• Fostered and managed day-to-day relations with the Cox Communication clients.
• Led delivery of creative campaigns on schedule and within budget during COVID
lockdown, maintaining quality and impact despite challenging constraints.
• Led a team of 8–10 creatives from concept to production, fostering collaboration and
delivering high-quality campaigns on time and on brand.
• Contributed to the acquisition of Cox Mobile and Safelite AutoGlass accounts.

LEO BURNETT CHICAGO I VP Creative Director   I  Dec 2016 – Nov 2019
• Led and developed campaigns for UnitedHealthcare, Kellogg’s (Special K), Purina USH,
Mazola, Chicago Latino Film Festival, and Feeding America. as well as integrated and
social-first campaigns for Allstate USH, including Soccer sponsorships and the Allstate
Foundation’s Purple Purse initiative.
• Key contributor in securing Mazola and Mexico Tourism Board accounts, driving agency
growth.

LEO BURNETT CHICAGO - LÁPiZ I Creative Director I  Apr 2011 – Dec 2016
• Led concepting and execution of monthly social media campaigns for Allstate USH
and developed creative work for UnitedHealthcare, Kellogg’s (Special K and Pop-Tarts),
REMAX, and Chicago Latino Film Festival.
• Led 10–12 creatives and production; supported REMAX account acquisition.

LEO BURNETT CHICAGO - LÁPiZ I ACD / Sr. AD  I  Feb 2002 – Apr 2011.
• Co-led and created campaign work for P&G brands, including Pepto-Bismol, Prilosec,
Bounty, Charmin, Gain, Always, Secret, and Tampax.
• Created and art directed campaigns for JPMorgan Chase, H&R Block, Wrigley, Coca-Cola,
Kellogg’s, Jack Daniel’s, Brahma, Beck’s, Disney, Toys “R” Us, and McDonald’s.
• Contributed to new business wins, including multiple P&G accounts, Allstate Hispanic, and
JPMorgan Chase Bank, helping position the agency among the top U.S. Hispanic agencies
for several years.
• Won the first Cannes Lion for the U.S. Hispanic market with a Kellogg’s TV spot.