MARU BERNAL

I am a Creative Director with 20+ years of experience across General Market, U.S. Hispanic, Mexico and the LATAM markets. I specialize in integrated multi-channel campaigns with strong social and digital components. Throughout my career, I have built and led high-performing creative teams, delivering award-winning work and driving business success.

I’m a strong champion for diversity and I firmly believe that the more diverse a team is, the better the ideas will be.
Personal motto: If Ideas touch people’s hearts and solve problems, awards will follow.

My career has taken me through an exciting mix of industries from CPG (food, beverage, pet care, personal care, household products, and OTC healthcare) to health, financial services, telecommunications, and entertainment. Along the way, I’ve been lucky to lead creative teams and collaborate with some incredibly talented people for brands I truly admire.

CLIENTS
P&G (Mexico /LATAM and U.S. Hispanic) Pert Plus, Head & Shoulders, Always, Tampax, Secret, Ace detergent, Gain Detergent, Charmin, Bounty, Pepto Bismol, Prilosec OTC, Clearblue, Metamucil. KELLOGG’S (México, North America and U.S. Hispanic) Special K, Corn Flakes, Pop Tarts, Fruit Loops, Frosted Mini-Wheats, Frosted Flakes. Disney, JPMorgan Chase Bank, Toys R Us, UnitedHealthcare, Allstate, McDonald’s, Purina, Marshalls, WRIGLEY: Eclipse, Juicy Fruit, Doublemint. Mexico Tourism Board, Corona beer, Tecate beer, Brahma beer, Becks beer, Jack Daniel’s, Philip Morris, Chicago Latino Film Festival, Mazola, Feeding America, Barefoot Wines, Gran Centenario Tequila, COX Communications, Walmart, Daiya Foods, Ibotta, KeHe, Del Real Foods, Purely Elizabeth, Christy Sports, FirstBank, Rise Against Suicide, MARS: TrüFrü, and Champion Pet Foods (Orijen & Acana).

AWARDS AND RECOGNITION
Cannes Lions, Clio, London International Awards, D&AD, The One Show, New York Festivals, Kinsale Shark Awards, Radio Mercury Awards, Epica Awards, Webby Awards, ADDY, Communication Arts, Lürzers Archive, Wave festival, El Sol, FIAP, El Ojo de Iberoamérica, Mosaic Awards, ANA and the Effie Awards, among others.

JUDGE
• FIAP 2025 – Production - Shortlist
• El Sol 2020/2021 - Activation and Brand Experience
• El Ojo de Iberoamérica 2021- Branded Content and
Radio categories
• El Ojo de Iberoamérica 2019 - Print
• El Sol 2016 - Digital, Social and Mobile
• FIAP 2015 - Radio / The Ibero-American Cup
• FIAP 2011 - Direct and Promo
• Hispanic Creative Advertising Awards 2010 I AdAge.
• Radio Mercury Awards


CONTACT
______________________________________________
marusapalooza@gmail.com
+1 773 398 4186
Chicago, IL